My wife, Lisa was out skiing this morning and ran into a nice family enjoying their first day ever at Saddleback. They seemed very delighted to have discovered Saddleback and like the resort very much. They live in Sherbrooke, Quebec and were influenced by our TV campaign on TVA, a Sherbrooke TV Station. In fact, this is just one example of many Canadians whom have discovered Saddleback this winter. We have targeted Quebec, New Brunswick and Nova Scotia as emerging markets and have experimented with some targeted advertising there. From observing car plates, it seems to be working. We have also hosted a couple of Canadian groups in our ski in & ski out condos. Both will return next year as they thought the Saddleback experience to be incredible. The snow conditions remain very good and we are enjoying a very nice stretch of weather. This is a great time to visit Saddleback.
This weekend we have several fun events. Saturday is our St. Patrick’s family fun day. WHOM radio, will be here to do a live remote broadcast. There will be games, lift tickets for prizes and a scavenger hunt in the base lodge. There will be a hidden pot of gold somewhere on a green trail. Whoever finds it, wins a seasons pass for next year! Our mystery green-haired quests will be on the mountain with some lift tickets to give away to those that can find their location. The daycare kids will hold a hop-a-thon for Muscular Dystrophy and the Rangeley Girl Scouts will be selling cookies in the lobby. It will be a fun day for the kids.
The Saturday après ski entertainment at the Swig n’ Smelt Pub is Scott & Joe followed by another of our Winter Concert series featuring The Subdudes at 8:00 PM in the Fireplace Room. Tickets are still available for the Subdudes and are $28. Their music is a blend of blues, gospel, funk, and R&B. The latest release by the Subdudes, Flower Petals, their fourth studio effort since 2003, is a departure from previous albums. The songs, with an Old West flavor, are loosely tied together by a common theme, and are set at the turn of the century. This will be a fun event!
I will be taking two days off this week. Lisa and I are headed over to Jay Peak to visit friends. Jay Peak is where I had worked for 20 years, and we are looking forward to seeing everyone. Therefore, the next blog will be on Friday. If you would like to contact me, send your thoughts to email@example.com